Sunday 8 November 2009

Scandinavian for value



Copenhagen StreetStyle this week gives us Rebecca, aged 15. Yes, 15. Why was I not this cool when I was 15? Why am I still not this cool almost 6 years later?! I think the main answer to this question is because I am not Scandinavian.

My hypothesis is thus: being Scandinavian automatically makes you 26 times cooler fashion-wise than everyone else.

Proof #1 is Rebecca here with her cosy big scarf, messy-chic hair, wonderful fringe, simple outfit and (as far as I can tell) no need for make-up. And also just Copenhagen StreetStyle in general, see below for examples.





(another annoyingly stylish 15 year old. Totally unfair.)



Proof #2 is FashionGirl on Stockholm Streetstyle who is my style icon. She dresses in a really simple way and yet always looks totally fashionable and original.







Proof #3 is Swedish label Acne. The coolest label going, and not ridiculously expensive either. Plus you won't end up looking like a fashion victim as Acne plays by its own rules instead of enforcing jeggings on the world. (Ditto Fifth Avenue Shoe Repair)





Hypothesis proved. The End. Case closed.

P.S. I'm totally treating myself to a shopping trip to Sweden once I'm finished in France....Monki here I come!

Wednesday 4 November 2009

DIY Couture

In these dark times of economic downturn, the ever-present threat of global warming and Cheryl Cole's world domination (sure she's cute, but she's EVERYWHERE now...even Loreal couldn't resist those dulcet Geordie tones) what we need is something to save us money, make us smile and be 100% stylish. Enter Maison Martin Margiela.

Want a new jacket? Easy, just re-use all those ballpoint pens you bought at the beginning of the semester when you were sure that this was going to be the year you actually did some work. A bit of sticky-back plastic here and a safety pin or two and voila, you've got yourself a pretty good replica of MMM's new look...



Remember when false eyelashes were cool? (Cheryl Cole even endorsed a pair...) Did you bulk in fear that World War Three was nigh and you didn't want to look uncool in your nuclear bunker? Need something to do with those spidery fiends? Look no further for inspiration than our dear friends at Maison Martin Margiela...



It's like Blue Peter for (super stylish) adults. Get out the glitter and safety scissors and begin creating!