Hubble Bubble Toil and...Chanel

It may not be anywhere near Halloween right now, but it seems to me like witchcraft and wizardary are on the way up in the fashion stakes. Chanel have just announced Emma Watson, who plays Hermione Granger in the Harry Potter films, as the new face of their Coco Mademoiselle perfume, after a long and careful consideration as to whether she has the right look. She's young, she's rich, she's beautiful - and she's a bit posh, which doesn't go amiss - obviously she was going to be perfect for Chanel. There was the minor scandal of her partying with Jonny Borrell, but let's be honest here, what 18 year old doesn't let their hair down with a slightly sleasy rock star every now and again?

Having just signed a two-year contract with Chanel worth £3million, and with the rumoured £2million she earns for each film in the Harry Potter franchise, Emma definitely has the means to go flashing the cash. Perhaps she will stick to her magical roots and drop a few thousand pounds at Luella on the Fall Collection - you know the stuff I mean, the runway show began with a model wearing a fabulous witches hat and some pumpkin-orange tights. Not entirely appropriate for day-to-day wear but such headwear would make a big splash on the red carpet - just look at the media coverage that Sarah Jessica Parker got for *that* hairpiece at the SATC premiere.

Sadly, I think Emma may be too classy and elegant to rock the witches hat, but there are tamer pieces in the collection and, really, isn't Luella a more suitable and fun designer for an 18 year old to be wearing than Chanel? With this particular collection Luella brings together a folky look with her trademark dresses and the overall effect is one
that is quirky, youthful and fun. Agyness Deyn is a big Luella fan, I reckon Miss. Watson should take a leaf out of Aggy's book and mix it up a bit - and go party with some cooler rockers, or Nick Grimshaw. I can't imagine anything better than a party with Grimmy.

So, pretty much it seems to me that we should all take some fashion tips from the magical community for autumn, not that all of us can be the face of a fabulous advertising campaign and therefore able to afford the best, but authentic witches don't go to boutiques and neither shall we.

P.S. On the subject of wizardry, I saw a photo of Daniel Radcliffe the other day. His chin is all stubbily; not a good look. He isn't even 19 yet, someone buy that boy a razor!