I am utterly convinved that Scandinavians have the best fashion sense. Sweeping statement, I know, but I'm continually impressed by everyone featured on both Hel Looks and Stockholm Streetstyle.
A brand new reason for my love of all things Scandinavian is my discovery of the fashion label Iloa, by Finnish UIAH graduate Anu Salonen. Her designs are simple with clean lines and a childlike feel to them. The sort of clothing you could wear when you want to look cute slobbing around the house as well as out and about.
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