Scandinavian for value

Copenhagen StreetStyle this week gives us Rebecca, aged 15. Yes, 15. Why was I not this cool when I was 15? Why am I still not this cool almost 6 years later?! I think the main answer to this question is because I am not Scandinavian.

My hypothesis is thus: being Scandinavian automatically makes you 26 times cooler fashion-wise than everyone else.

Proof #1 is Rebecca here with her cosy big scarf, messy-chic hair, wonderful fringe, simple outfit and (as far as I can tell) no need for make-up. And also just Copenhagen StreetStyle in general, see below for examples.





(another annoyingly stylish 15 year old. Totally unfair.)



Proof #2 is FashionGirl on Stockholm Streetstyle who is my style icon. She dresses in a really simple way and yet always looks totally fashionable and original.







Proof #3 is Swedish label Acne. The coolest label going, and not ridiculously expensive either. Plus you won't end up looking like a fashion victim as Acne plays by its own rules instead of enforcing jeggings on the world. (Ditto Fifth Avenue Shoe Repair)





Hypothesis proved. The End. Case closed.

P.S. I'm totally treating myself to a shopping trip to Sweden once I'm finished in France....Monki here I come!

Big Up Sweden

Next September I am moving to France. I'm not sure where yet, in fact I really should apply for a job pretty sharpish, the deadline is January but I want to be ahead of the game. I already know how stylish the French fashionistas are - just look at Carine Roitfeld! - but what I'm really excited about is in another two and a half years when I (hopefully) finally realise my dream of living in Sweden.

I've got the plan all sorted, there's a scheme that employs English language assistants across Europe and pays from them to learn the language of their host country. So Sweden here I come.

Now, the reason I'm excited even though it's way far off in the future, is because I know I'll have to up my game in the style stakes. The Swedish always seem so well put together, without looking as though they've tried super hard. Or at least this is what I have garnered from reading streetstyle blogs. I should stop living my fashion life vicariously through the internet...



This outfit is so simple, and yet she manages to look chic and fashionable.



I am totally obsessed with this boy at the moment. He manages to look smart and yet not overdone, I think it's the boots which give his outfit less of a stiff and starched feel. Plus, I the oversized safety pin on his pocket is a really nice touch. Basically, I just want to meet him and ruffle up his hair.



Colour never seems all that important in the Stockholm streetstyle photographs, but sometimes I do think that colour is a bit overrated and overexposed...



This girl from garancedore.com is my favourite Stockholm streetstyle ever. She just looks so simple and yet so good!